People hide. They're trapped by the "eight worldly winds" (gplus.wallez.name/B5DDP1UscX6 and gplus.wallez.name/UUUbKEuFCiC).
To hide, they lie… including tho themselves (gplus.wallez.name/NPY9So13jED).
To tell the truth is not easy, for words have destructive power, and telling the truth doesn't imply being insensitive: the Buddha mentioned 5 factors for a statement to be faultless, "spoken at the right time, spoken in truth, spoken affectionately, spoken beneficially, spoken with a mind of good-will." Truthfulness is a valid concern, but it's not the only one!
But, ultimately, telling the truth takes courage… more courage than most people are willing to invest maybe: invest for the sake of what exactly?
• Of empowering others —even though this also requires us to accept their freedom to act in a way we might prefer they wouldn't. Buddhism has a version of the Golden Rule: Hurt not others in ways that you yourself would find hurtful (Udānavarga 5.18). Empowering others is a moral duty if you feel hurt when your potential is limited by the context. Empowering others is a form of danā, of generosity (as explained against complicit silence in www.koan.mu/what-did-I-do.htm).
• Of engaging constructively and creatively with "reality as it is" —we can only work on what we're aware of, so "accepting reality as it is" is a prerequisite to reform (it's not passive submission to the unacceptable: it's seeing the unacceptable as such, and seeing the available opportunities to engage with it).
One of the difficulties though is that "the truth" is too often seen as static, but it changes from moment-to-moment: our thoughts are not monolithic, and conflicting (subconscious) thoughts do not all come to the surface at the same time… It's possible to be kind, then angry, then calmer… Which is the truth? All, and none. It's impermanent, it's changing. A good question is: is it changing in a wholesome direction? What can I do about it? Well, apparently, this article suggests that spreading information and supporting curiosity (our own and others') remain key.
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Everybody lies: how Google search reveals our darkest secrets | Technology | The Guardian